A/B Testing
Run experiments and measure what works
2
Running
1
Completed
65,750
Total Visitors
85%
Avg Confidence
Hero CTA Button Color
CompletedChanging the CTA button from cyan to amber will increase click-through rate
Target: /
Metric: CTA Click Rate
Started: 2026-03-01
Conversion Rate Lift
+16.7%
Revenue Impact
+22.6%
Winner: Variant A (Amber)
| Metric | Control (Cyan) | Variant A (Amber) | Diff |
|---|---|---|---|
| Visitors | 14,200 | 14,350 | +1.1% |
| Conversions | 1,704 | 2,009 | +17.9% |
| Conv. Rate | 12% | 14% | +16.7% |
| Revenue | $42,600 | $52,234 | +22.6% |
| Avg Session | 185s | 198s | +7.0% |
| Bounce Rate | 44.2% | 41.8% | +-5.4% |
Statistical Confidence96.4%
Statistically significant
AI Recommendation
This experiment has reached statistical significance at 96.4% confidence. The winning variant "Variant A (Amber)" shows a clear improvement. We recommend deploying this variant to 100% of traffic.